Reactor Podcast
How do you actually sell a rocket? Or a nuclear reactor? Let's find out about that with interviews of deeptech and climate scale-ups & startups and insights from my own experience as a sales leader.
Reactor Podcast
Case Study - A Startup targeting 10 markets - Killing the myth
Summary
In this episode, Jerome Gilleron discusses the importance of focusing on one niche market when starting a business. He emphasizes that solo founders or small teams should not try to address multiple markets simultaneously. Instead, they should identify a niche where they can provide value and have a clear understanding of the pain points and needs of their target audience. Gilleron provides a formula for selecting the right market based on factors such as market growth, purchasing power, and accessibility. He also suggests offering free trials or services to gain customer feedback and build trust in the early stages of the business.
Keywords
niche market, solo founder, pain points, market selection, customer feedback
Takeaways
- Focus on one niche market instead of trying to address multiple markets simultaneously.
- Identify the pain points and needs of your target audience in the chosen market.
- Use a formula to select the right market based on factors like market growth, purchasing power, and accessibility.
- Offer free trials or services to gain customer feedback and build trust in the early stages of the business.
Titles
- Building Trust and Gaining Customer Feedback
- The Importance of Focusing on One Niche Market
Sound Bites
- "If you have less than 50 employees, you likely just have one market, one niche."
- "Focus on one market. It's hard enough to address one market very clearly and very smoothly."
- "One market, one message, one value proposition."
Chapters
00:00
Introduction
04:11
Selecting the Right Market
07:56
One Market, One Message
12:05
Working for Free to Gain Customers
16:24
Sales in Technical Projects
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