Reactor Podcast
Reactor – The Podcast for Deeptech & Climate Tech Mission-Driven Founders
Reactor is where ambitious founders and industry leaders share the real stories behind scaling deeptech & climate tech impact-driven companies. Hosted by Jérôme Gilleron, this podcast dives deep into the challenges, strategies, and breakthroughs that drive profitable and cashflow-positive growth in climate tech, deeptech, and sustainability.
Through candid interviews with startup founders, scale-up executives, and industry experts, we explore:
✅ How to scale mission-driven businesses without burning out
✅ Fundraising, sales, and growth strategies for impact startups
✅ Lessons from leaders who’ve built and scaled industry-defining companies
Whether you're a founder, investor, or operator in the climate tech and deeptech space, Reactor brings you actionable insights to fuel your growth.
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👉 Available on Spotify, Apple Podcasts, YouTube, and your favorite podcast platforms.
Reactor Podcast
Case Study - A Startup targeting 10 markets - Killing the myth
Summary
In this episode, Jerome Gilleron discusses the importance of focusing on one niche market when starting a business. He emphasizes that solo founders or small teams should not try to address multiple markets simultaneously. Instead, they should identify a niche where they can provide value and have a clear understanding of the pain points and needs of their target audience. Gilleron provides a formula for selecting the right market based on factors such as market growth, purchasing power, and accessibility. He also suggests offering free trials or services to gain customer feedback and build trust in the early stages of the business.
Keywords
niche market, solo founder, pain points, market selection, customer feedback
Takeaways
- Focus on one niche market instead of trying to address multiple markets simultaneously.
- Identify the pain points and needs of your target audience in the chosen market.
- Use a formula to select the right market based on factors like market growth, purchasing power, and accessibility.
- Offer free trials or services to gain customer feedback and build trust in the early stages of the business.
Titles
- Building Trust and Gaining Customer Feedback
- The Importance of Focusing on One Niche Market
Sound Bites
- "If you have less than 50 employees, you likely just have one market, one niche."
- "Focus on one market. It's hard enough to address one market very clearly and very smoothly."
- "One market, one message, one value proposition."
Chapters
00:00
Introduction
04:11
Selecting the Right Market
07:56
One Market, One Message
12:05
Working for Free to Gain Customers
16:24
Sales in Technical Projects
Thanks for watching this episode and see you soon !
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